Assim Que Rola
Brazilian Entertainment Website, Agency and Label
Music, content, digital marketing, art direction, distribution, press
Assim Que Rola is a label that came out from the Internet and for the Internet. Its immediate success gave birth to more than a large musical content platform as it opened online space for brands, artists and events.
Assim que Rola started in 2012 as a blog option for a very specific audience demanding and devouring high quality online content. However, it soon expanded into a variety of channels, with different content formats, ranging from print magazines and websites to audio-visual.
As an agency, Assim Que Rola has a role in digital marketing promoting campaigns in the most important platforms like Facebook, Instagram, Google, YouTube, Spotify and Shazam.
Welcome to our Assim Que Rola universe!
October, 01 2012:
Assim Que Rola was released
more than 100k views on the first day
The blog climbed 500k visits people on the first month
Searching on Google: Electronic Music in Brazil
1st result was Assim Que Rola
Oficial Ambasador of Lollapalooza Since 2016
DJ, Advertising and specialized in Digital Marketing
Mari´s journey started early, at 17 years old she began her Bachelor Degree in Social Communications with major in Marketing and Advertising. By that time she was accepted at a trainee program from a major Brazilian radio station (Rede Atlântida) in which she stood up by implementing successful digital branding projects, leading her to a coordination position. Since then, she has worked for advertisement agencies, radios, nightclubs, booking agencies and a lot of what relates to the electronic music market in Brazil.
In 2016, Mari and three business associates, founded a company focused on digital marketing for artists and events, a creative cell inside the biggest Djs agency in Brazil, Entourage.
In 2018 she decided to bring her efforts back to Assim Que Rola and expanded their operation market niche.