Assim Que Rola
Brazilian Entertainment Website, Agency and Label
Music, content, digital marketing, art direction, distribution, press
Assim Que Rola is a label that came out from the Internet and for the Internet. Its immediate success gave birth to more than a large musical content platform as it opened online space for brands, artists and events.
Assim que Rola started in 2012 as a blog option for a very specific audience demanding and devouring high quality online content. However, it soon expanded into a variety of channels, with different content formats, ranging from print magazines and websites to audio-visual.
As an agency, Assim Que Rola has a role in digital marketing promoting campaigns in the most important platforms like Facebook, Instagram, Google, YouTube, Spotify and Shazam.
Welcome to our Assim Que Rola universe!
October, 01 2012:
Assim Que Rola was released
more than 100k views on the first day
The blog climbed 500k visits people on the first month
Searching on Google: Electronic Music in Brazil
1st result was Assim Que Rola
Oficial Ambasador of Lollapalooza Since 2016
DJ, Advertising and specialized in Digital Marketing
Mari´s journey started early, at 17 years old she began her Bachelor Degree in Social Communications with major in Marketing and Advertising. By that time she was accepted at a trainee program from a major Brazilian radio station (Rede Atlântida) in which she stood up by implementing successful digital branding projects, leading her to a coordination position. Since then, she has worked for advertisement agencies, radios, nightclubs, booking agencies and a lot of what relates to the electronic music market in Brazil.
In 2016, Mari and three business associates, founded a company focused on digital marketing for artists and events, a creative cell inside the biggest Djs angency in Brazil, Entourage.
In 2018 she decided to bring her efforts back to Assim Que Rola and expanded their operation market niche while moving to Los Angeles, CA, to start an international branch of the business.